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AirPods sales continue to crush rivals but Chinese threaten Apple domination

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Apple’s market share has fallen from almost 50% to 35%. Interestingly, Apple is expected to sell as many as 82…Read More

When Apple launched AirPods almost five years ago even the most die-hard Apple fan or even the company could’ve predicted its dominance. Yet despite outselling every other brand, Apple’s grip on the true wireless earbuds market seems to be selling. According to a research by Counterpoint quoted in a Bloomberg news report, Apple’s market share has fallen from almost 50% to 35%. Interestingly, Apple is expected to sell as many as 82 million AirPods this year — a number which is set to increase from 61 million in 2019.
Apple’s market share has been eroded by Chinese rivals who have been selling true wireless earbuds with premium features at less than half the price. “More affordable alternatives from Chinese rivals, however, have eroded Apple’s lead and the Silicon Valley company now finds itself with just over a third of the market, at 35%,” notes the Counterpoint Research report.
“The low-to-mid end segment including Chinese brands and U.S. makers such as JLab is taking away share from the premium market,” said Counterpoint analyst Liz Lee. “Competition between Samsung and Apple is likely to intensify in the latter half of the year, as positive reviews of the Buds Live and increased investment from Samsung are expected to close the gap between the two,” she added.
After Apple, it is Xiaomi which is in the second spot with 10% market share and Samsung is in third place with 6% market share.
“The South Korean company says it has shipped 300,000 pairs of the Buds Live in their first few weeks of availability, though part of those have been bundled with the Galaxy Note 20 flagship phone,” the Bloomberg report states.

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