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Wednesday, January 20, 2021

Amazon Alexa gets its first celebrity voice from Amitabh Bachchan

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NEW DELHI: Here’s exciting news for all the Amazon Alexa users. Bollywood actor Amitabh Bachchan will soon become the celebrity voice for Amazon Alexa. Amitabh Bachchan has entered into partnership with Amazon in order to create a unique celebrity voice experience.
This means that the customers in India will be able to access Bachchan’s iconic voice on Alexa by purchasing the Amitabh Bachchan voice experience. This feature will only be available next year.
As part of Amitabh Bachchcan voice experience users will be able to enjoy offerings like jokes, weather, shayaris, motivational quotes, advice and more in his voice.When launched next year, customers in India can invoke the Amitabh Bachchan voice experience by just asking Alexa and instantly getting their favourite superstar’s voice responding to popular requests.
Saying that cricket and Bollywood are integral to Alexa’s unique Indian personality, Puneesh Kumar, Country Leader, Alexa Experiences, adds, “Mr Bachchan’s voice is truly memorable for any Indian who has grown-up with Bollywood. This combination delivers a perfect pitch to further delight and simplify the lives of our customers. We are excited to see how our customers will respond when they use Alexa and hear his voice.”
This is not the first time that Amazon has tied up with a celebrity for Amazon Alexa. Amazon introduced the celebrity voice program in December last year with Samuel L Jackson.
Recently, Amazon launched Alexa for Residential, a service for property managers to let them arrange Alexa-powered Echo devices throughout their buildings, thus converting them into move-in ready smart buildings/ apartments for tenants. Amazon has tied up with IOTAS, STRATIS IoT and Sentient Property Services to use Alexa for Residential. The companies plan to open such smart apartments in the US later this year.

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