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Amazon India says sellers keen to invest in hiring, marketing for festive season

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NEW DELHI: The leading e-tailer Amazon shared findings of a special study commissioned by the company to gauge expectations of SMBs sellers selling on Amazon from the upcoming festive season and how they are preparing for it.
The study was conducted by Nielsen amongst 2000+ Amazon sellers from 12th – 22nd September, 2020. Carried out in English and regional languages, the study covered sellers from 17 cities pan India including Delhi NCR, Mumbai, Kolkata, Chennai, Hyderabad, Bangalore, Pune, Ahmedabad, Lucknow, Ludhiana, Indore, Nagpur, Coimbatore, Kochi, Patna, Jaipur and Rajkot. 98% of the contacted sellers (2036) are looking to leverage ecommerce during festive season.
As per the findings of the study, 89 percent of the sellers expect to reach out to new customers, whereas 85 percent said that they expect an increase in sale during the festive season.
On the other hand, 74 percent expect recovery of business post the lockdown. The survey said, “(About) 29 per cent of the sellers surveyed are planning to make additional investments to have a successful festive season.”
The other bid finding of the survey is that out of 29% of sellers planning to make additional investments, 62% are planning to invest in seasonal hiring and training of the personnel. On the other hand 77 percent sellers are planning to invest in marketing related activities.
48% of the sellers surveyed said that they will be selling for the first time on Amazon during the festive season and 75% expect an increase in the sales of this year. Lastly, 27 percent of the sellers are planning to launch new products this festive season. Of this, 63% are planning to launch at least 3 new products.
Manish Tiwary, VP, Amazon India commented on the findings, “One of our key metrics for festive season events is how our sellers gain and this festive season, helping our sellers recover and accelerate this business is more important than ever before. The findings from the study indicate that our efforts are in alignment with the needs and requirements of sellers and small businesses. As we navigate the new normal, ecommerce is rightly placed to service customers in the safety of their homes, create new opportunities for businesses to reach a wider set of customers across India, and generate greater value for their products.”

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