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Sunday, January 24, 2021

Amazon wants you to pay by scanning your palm at stores

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Imagine you walk into a store, buy whatever you want and then simply hover your palm over a device to take care of the payment. That’s what e-commerce giant Amazon is doing with its Amazon One experience.
“Amazon One is a fast, convenient, contactless way for people to use their palm to make everyday activities like paying at a store, presenting a loyalty card, entering a location like a stadium, or badging into work more effortless,” explains Amazon.
The concept is similar to fingerprint recognition but instead Amazon will use the entire palm signature. Interestingly, this is not a future concept for Amazon. Customers can use Amazon One as an entry option at two of our Amazon Go stores in Seattle. They will have the option to register their palms to make payments at these two stores.
Customers will have to insert their credit card in the POS, hover their palm over the device and follow the instructions. “Once you’re enrolled, to use Amazon One to enter these Amazon Go stores, you’ll just hold your palm above the Amazon One device at entry for about a second or so, and be on your way. It’s that simple,” said the company in a blog post.
Amazon One payment will not be limited to just Amazon stores. The company wants to expand this to other retail stores and other places as well. It is not mandatory to use an Amazon account. All that a person needs is a mobile number and credit card.
So, why palm and not fingerprint? Amazon said, “One reason was that palm recognition is considered more private than some biometric alternatives because you can’t determine a person’s identity by looking at an image of their palm. It also requires someone to make an intentional gesture by holding their palm over the device to use. And it’s contactless, which we think customers will appreciate, especially in current times.”

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