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Tuesday, March 2, 2021

Apps on App Store will come with a label, here’s what it means

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Apple has always been at the forefront of privacy and never misses a beat to remind the world that it is a fundamental right. A lot of people (read developers) at times don’t take this very well and the latest Apple’s privacy policy won’t go down too well with them either. Starting today, app listings on App Store will clearly tell you what data is being used. Apps will have a section where users can see what “Data Used to Track You” and “Data Linked To You”. What this will do is tell users what data can be used to identify and follow you between apps as well show them data that will be tied to your iPhone or accounts. These sections will have categories like contact info, location, personal identifiers, financial information, purchases, among others.
“Every one of the more than 1.8 million apps on the App Store is required to follow strict privacy guidelines and report how it uses your data. And every app is rigorously reviewed by a team of experts at Apple,” says Apple on its privacy page.
With iOS 14 Apple is pressing hard on privacy and user data and these features are the step in that direction. When you’re checking out an app, you’ll get a summary of privacy practices to help you decide if it works for you. Apps you choose to download need your permission to access information like your photos or location — and you can always change your mind about what you share.
While it’s quite possible that most people will perhaps skip the information and download the app they want to use, it does help in creating awareness about what data apps collect. What it will also do is make developers more accountable about user data they use and how they use it. No wonder Facebook isn’t too happy with Apple and it’s not the only developer as user data remains at the core of their business models.

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