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Beetel to enter lifestyle accessory market with its new Make in India brand Flix next month

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As a part of Vocal for Local initiative, Beetel, a well-known brand for landline phones, mobile accessories an…Read More

As a part of Vocal for Local initiative, Beetel, a well-known brand for landline phones, mobile accessories and IT peripherals, has announced the launch of its new smart accessory brand called Flix. Flix by Beetel is set to enter the Indian market by next month.
The Flix brand will include lifestyle accessories such as earphones, truly wireless earbuds, power banks, wired/wireless charger and more. According to a press release, these products will cater the mid to high end accessory segment and all of the products will be launched by the first week of September. The brand will have an omnichannel strategy, amplifying its distribution network.
“With decades of experience of working in India we see a vacuum for products in the smart accessories space, that fulfils the aspiration of Indian Masses. Bridging that gap, are excited to introduce Flix – a Make in India Brand, from the house of the trusted and legendary group Beetel. Resonating the group philosophy, at Flix, we shall redefine lifestyle accessories segment becoming India’s own Smart Accessories brand. Being a proudly Indian Brand, we aim to meet the rising demand for Indian goods within the consumers with no compromise on technology and innovation” said Sachin Kapoor, Product Head – Beetel.

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