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Monday, January 18, 2021

Facebook testing TikTok style short video formats in India

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The short-video format appears to be the flavour of the season. Now, Facebook is flirting with a new TikTok-clone within its larger app that would soon be competing with a dozen other clones of the Chinese app banned by India two months ago. 

And the new testing that is already underway in India, has nothing to do with its experiment with Lasso or a similar feature that Facebook launched on Instagram called Reels. TechCrunch says quoting company sources that the short-form video is being tested for India, which happens to be their biggest market by users. 

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