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Tuesday, January 19, 2021

Flipkart shares customer behavior post lockdown

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Flipkart lockdown story smartphones

The first behavior change that Flipkart as we as a publication saw was the focus on smartphones. Though interested smartphone buyers could not make any purchase during the lockdown; things changed after the Unlock 1.0. An increasing number of users purchased new smartphones for content consumption and gaming. The focus was on smartphone with Snapdragon 700 series or MeditaTek G-powered SoC. Other features of the in-demand devices include 90 or 120Hz refresh rate, 64-megapixel or 48-megapixel primary camera and fast charging. Overall, an increasing number of buyers preferred mid-premium segment devices in the past few months.

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