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Thursday, January 28, 2021

Global smartphone market may see growth in 2021: IDC

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Despite witnessing decline in the previous quarters, the global smartphone market is set to “return to a full recovery” in the next couple of years, as per the latest report by IDC.
“Although we expect year-over-year growth of 9% in 2021, that is only due to the large drop in 2020. The real recovery won’t happen until 2022 when smartphone volumes return to pre-COVID levels,” said Nabila Popal, research director with IDC’s Worldwide Mobile Device Trackers. “Other elements beyond 5G will play a role in the market recovery, most notably the continued opportunity in developing markets. There continues to be a strong shift towards low- to mid-end 4G devices in developing regions, which make up over 80% of smartphone volumes in these regions.”
According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, the the smartphone market will achieve a compound annual growth rate (CAGR) of 1.7% over the five year forecast and this will mostly be driven by the assumption that smartphones will continue to be the “computing platform of choice for most of the world.”
“5G remains a priority for all smartphone OEMs despite the challenges with the COVID-19 pandemic and lack of consumer demand,” said Ryan Reith, program vice president with IDC’s Worldwide Mobile Device Trackers. “While many of the top vendors have reduced their 2020 production plans to align with the market decline, we’ve seen most of the cuts focused on their 4G portfolios. Most channels in developed markets have set the expectation that the portfolios they carry will be dominated by 5G units by the end of 2020 leaving less shelf space for 4G. However, we still believe that consumer demand for 5G is very low and when that is combined with the economic headwinds facing the market, the pressure to drive down hardware and service fees associated with 5G will become increasingly important.”
The report also adds that the supply-driven 5G push combined with a not so good economic climate is expected to accelerate the drop in 5G average selling prices (ASPs) in 2020 and beyond.

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