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Monday, January 18, 2021

Google may make some app developers ‘unhappy’, here’s why

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App developers on Google Play Store are set to face new rules as Google has updated some of its policies. In a blog post made by Sameer Samat, Vice President, Product Management, Google, the tech giant has detailed the new guidelines. It looks like one policy change may make a few developers unhappy.
Google will now make it mandatory for app developers on the Play Store to use its in-app payment system. Developers will have to use Google’s payment system, under which it takes 30% fee from app developers. Samat in the blog post clearly specifies that “this policy is only applicable to less than 3% of developers with apps on Google Play.” Over the last 12 months, as per Samat, 97% of the app developers on Play Store have been using Google Play’s billing system only.
Samat further explained, “We only collect a service fee if the developer charges users to download their app or they sell in-app digital items, and we think that is fair.” He also said that this this approach allow Google to “continuously reinvest in the platform, this business model aligns our success directly with the success of developers.”
Developers, as per Samat, will have time till September 30, 2021 to move to Google’s in-app payment system. It’s not clear which apps come under the 3%, for whom the new policy guidelines have been enforced. There are many popular apps that ask users to use credit card or other payment options to pay directly to the app. Under the new guidelines, this will not be possible on Google Play Store.
One of the most high-profile app developers which is at ‘war’ with both Apple and Google over this is Epic Games, the developer of widely popular game Fortnite, which has been been banned by Apple from the App Store.

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