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Google’s main reason to remove Paytm is back

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Paytm is reintroducing its Paytm Cricket League with UPI cashback and scratch cards. This is the reason why Google had earlier removed Paytm from Google Play Store, claiming it to promote gambling. However, Paytm was quick to clarify and the app was back in Google Play store within hours.
“We are excited to bring Paytm Cricket League back on our app to reward users with UPI cashback on reaching various milestones, accomplished by collecting player stickers. We maintain that our promotional campaign was within guidelines and there was no violation. We believe that such arbitrary actions and accusatory labelling go against the laws of our country and acceptable norms of fair competition by arbitrarily depriving our users of innovative services,” said Paytm in a release.
Paytm Cricket League allows users to collect stickers of their favourite cricket stars as they pay digitally for their mobile bills, recharges, buying groceries or money transfers. Once they have a complete set, they can redeem it for cashback up to Rs 1000. “…we have made a few changes to our promotions so that our cricket celebrations with you continue uninterrupted,” said Paytm in a blog post.
Every sticker collected by the user is automatically added to the cricket album. There are three different milestones to be achieved for getting cashback – 11 unique cricket players, 11 unique bowlers or 11 unique batsmen. Whenever a milestone is achieved, the users get a scratch card with an assured cashback.
Earlier, Paytm said that Google mandated it to remove the UPI cashback and scratch cards campaign to get re-listed on the Android Play Store even though offering both is legal in India. The cashback was being given following all rules and regulations set by the government.
Paytm claims that it was “arm-twisted” by Google to comply with its “biased Play Store policies that are meant to artificially create Google’s market dominance.”

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