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Tuesday, January 19, 2021

Here’s why Elon Musk couldn’t launch ‘Teslaquila’ and had to settle with Tesla Tequila

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Elon Musk recently launched the Tesla-branded liquor called “Tesla Tequila” at $250 a bottle. But Musk wanted to originally call it “Teslaquila” combining ‘Tes’ from Tesla and ‘quila’ from Tequila. But this is where Musk ran into legal problems with Mexico and he was forced to rename it Tesla Tequila.
The reason is simple, the word “Teslaquila” can’t be a brand because it sounded too similar to the word tequila, according to the Tequila Regulatory Council (CRT). And tequila can only be used by those in the real tequila making agribusiness as it’s a designation of origin, as per a report by The Verge.
Martín Muñoz, head of the certification body at the CRT told The Verge, “Teslaquila may cause confusion or misunderstanding as to the origin of the product, and the Mexican industrial property law denied the trademark. Basically, because “Teslaquila” evokes the word tequila, it cannot be registered as a brand,”
Musk’s legal team tried to get the name Teslaquila registered but Mexico denied permission.
The liquor is listed at the Tesla online store with the description: “Introducing Tesla Tequila, an exclusive, premium 100% de agave tequila añejo aged in French oak barrels, featuring a dry fruit and light vanilla nose with a balanced cinnamon pepper finish. 40% ABV/750mL”. The liquor is produced by Nosotros Tequila, according to the company.
Deliveries are “expected to begin in late 2020” and the store says that it has already gone out of stock for now. The Tesla Tequila can only be shipped to select regions in the United States.

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