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Saturday, January 16, 2021

How it felt to buy an iPhone 12 in person at the Apple Store during a pandemic

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I finally have an iPhone 12 in hand, but I’ve never experienced an Apple Store launch spectacle quite like this, and I’ve been covering these long lines for TechRadar since the iPhone 5S and the iPhone 6 launches.

Gone are the Apple diehards willing to wait two days (sometimes more) in a line that would eventually snake around an entire New York City block. And gone are the old media that ask the same silly questions: “What time did you get here? All this for a phone?”

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