The company has now announced that it is replacing the Explore tab on the app with the Reels tab. The company claims that this change will make it easier for users to discover new Reels creators and their videos.
India is the first market to witness this change and the company decided to so after seeing the response it received from the country. Users can now find the Explore tab on the top right corner of the Instagram home page. Adam Mosseri, head of Instagram said in a tweet, ” Today we’re launching a separate tab for Reels in India given the momentum we’re seeing in the country.” So, you can now find the separate Reels tab placed at the lower navigation bar, in place of the Explore/Search/Discover button. Clicking on the Reels button will take users to random Reels videos and they can swipe on to see more videos.
???? Today we’re launching a separate tab for Reels in India given the momentum we’re seeing in the country. ????????https://t.co/My99o9Ajsm
— Adam Mosseri ???? (@mosseri) 1599157468000
Using Reels, Instagram users will be able to create 15-second videos with audio, effects and other creative tools, which can be shared on their feeds. In order to create a Reel, users will have to select ‘Reels’ at the bottom of the Instagram camera where they will see multiple editing tools on the left side of the screen. These include audio, AR effects, timer and countdown, align and speeds.
Users will be able to search for a song in the Instagram music library and alternatively get the option to use their own original audio by recording a Reel. They will also get multiple AR effects in the AR library that are created by both Instagram and creators. Using timer and countdown users will be able to set the timer to record clips hands-free.
These Reels can be posted on users Feeds and can be shared as Stories or in Direct Messages. In the case of the last two options, it will disappear in 24 hours.