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Saturday, January 23, 2021

Microsoft: How Microsoft may be planning to ‘crack’ into Sony’s home turf

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After the acquisition of major video game developer Bethesda, Microsoft may be planning on acquiring some of the Japanese game development companies too, as per a report by Bloomberg.
According to the report, the Redmond-based tech giant has entered into talks with some Japan-based game developers like Koei Tecmo Games Co. about porting some of their titles on Xbox. The company has also reportedly approached “small to big” Japanese game developers with a view to acquire their businesses.
As for acquiring Japan-based game development studios, Jeremy Hinton, head of Xbox operations in Asia, reportedly said that Microsoft is “always open to discussions with creators that are a good fit.” No acquisition has been confirmed as of now, though. As per Hinton, Microsoft is also looking to gain more subscribers to the Xbox Game Pass Ultimate Service with the Project xCloud offering.
Microsoft earlier acquired ZeniMax Media, the parent company of Bethesda Softworks, in a $7.5 billion deal. Some of the popular gaming franchises of Bethesda’s are The Elder Scrolls, Fallout Wolfenstein and Doom. As part of the deal, Bethesda’s future games will be added to the Xbox Game Pass subscription.

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