Press Release Begins:
Mivi, a homegrown Indian electronics brand, launched a game on Instagram to promote their earbuds DuoPods M80 which is designed for music enthusiasts. It was such a huge success that in less than 24 hours the game was played by more than 400,000 people and was shared hundreds of times. The game starts with a story on their official Instagram handle and will take you through an intriguing journey where you are given options to choose from at different levels. The objective of the game is to take the DuoPods M80 to a safe house. You will end up failing the mission if you choose the wrong option. However, don’t worry, you can always go back and play again.
Anyone who finishes the game can put in entries to win exciting prizes and the DuoPods M80 buds themselves. The game quickly caught on and became an overnight sensation. The game was played and also shared by some of the top YouTube stars including CarryMinati, Bhuvan Bam, Mumbiker Nikhil, and Mostly Sane.
The game in a subtle way highlights the different features of the earbuds, like long battery life and secure fit. Through a marketing play, the brand took a leap by making the engagement process more interesting and intriguing. Also, this clever way of marketing will keep the player engrossed for quite a while which will help with registering the Mivi brand in their minds.
Mivi, which does most of its marketing online said ‘given that most of us were stuck at home during the pandemic, they wanted to give their customers some interesting ways to engage with and not be bored by the regular way of marketing.’
The press release has been edited for SEO and editorial purposes.
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