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Wednesday, January 27, 2021

Paytm takes on Google with ‘Android Mini App Store’ for desi apps

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Just weeks after Google had removed Paytm from Google Play store for a few hours in order to ‘punish’ it for promoting gambling, Paytm has introduced its own mini app store for Indian developers. Dubbed as ‘Android Mini App Store‘, the mini apps are custom-built mobile websites giving users app-like experience without having to download them. These apps will be available inside the Paytm app itself.
“Paytm Mini App Store empowers our young Indian developers to leverage our reach and payments to build new innovative services. For Paytm users, it will be a seamless experience that doesn’t require any separate download and enables them to use their preferred payment option,” said Vijay Shekhar Sharma, founder and CEO at Paytm.
Paytm Mini App Store offers direct access to discover, browse and pay without downloading or installing separate apps.
“Paytm is providing listing and distribution of these mini-apps within its app without any charges. For payments, developers will be able to give a choice of Paytm Wallet, Paytm Payments Bank, UPI, net-banking and Cards to their users,” as per a statement.
As per Paytm, these mini apps are quick-to-build and can be created using HTML and javascript. “The company provides Paytm wallet, Paytm Payments Bank account and UPI at zero charges and levies a 2% charge for other instruments like credit cards,” it said.
“More than 300 app-based service providers such as Decathlon, Ola, Park+, Rapido, Netmeds, 1MG, Domino’s Pizza, FreshMenu, NoBroker have already joined the program. It comes with a developer dashboard for analytics, payments collection along with various marketing tools to engage with the users,” addedPaytm.

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