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Wednesday, January 27, 2021

refrigerators: Lloyd enters refrigerator segment in India, launches 25 new models

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Consumer electronics brand Lloyd has announced its entry into the refrigerator market.The company has launched 25 new refrigerator models under Direct Cool, Frost Free and Side by Side categories. It also plans to double the range with additional 25 models by Diwali this year.
The refrigerators will be available in capacities ranging from 190 litres to 587 litres, and at an introductory offer price range from Rs 10,000 to Rs 84,990. The newly launched refrigerators will come with a one year comprehensive warranty along with a 10 years compressor warranty. The range will be available pan India across Lloyd brand shops, offline dealers and Lloyd online e-store.
The new range introduced by Lloyd is equipped with Bactshield technology for eliminating bacteria and providing freshness to perishables. The refrigerators range features Decacool technology to ensure cooling in every corner. It also consists of flexi max design to add more storage capacity. The company claims that the refrigerator range is rated as per the 2020 energy rating norms coupled with advantages of the inverter technology. In conjunction with inverter technology, the new refrigerator range is equipped with a dual safety compressor with OLP and OHR to enhance the compressor’s life.
Speaking on the occasion, Shashi Arora, CEO, Lloyd, said, “Today, we are introducing DC, Side by Side, Frost Free range of refrigerators to complement other categories, in our attempt to make Lloyd a full-fledged consumer durable brand. Backed by our Make in India vision, we are going to produce all our refrigerators in the country enabling us to bring better quality and relevant customisations to our customers.”

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