31 C
Jaipur
Friday, October 30, 2020

Snapchat Adds New Lenses Replicating Viral TikTok Dance Challenges

Must read

Call Of Duty Warzone Mobile Might Become A Reality, Confirms Activision

A while back, Activision put out a job listing with its description saying “WZM,” which clearly meant Warzone Mobile. Ever since then, Call of...

SmartThings Find Locates Your Lost or Misplaced Galaxy Devices

Samsung has launched SmartThings Find, a new service in SmartThings app to help locate your misplaced or stolen Galaxy devices. The app uses Bluetooth...

10 Best Apple Mail Alternatives for Mac and iPhone in 2020

Unlike other stock apps like Safari and Notes, Apple Mail for macOS hasn’t got major improvements for a long time. The email app not...

Indian Army Launches Atmanirbhar Secure Messaging App ‘SAI’ for Soldiers

The Indian Army has decided to bolster its soldiers’ security by building a WhatsApp-like secure messaging app as part of the Atmanirbhar Bharat campaign....

Snapchat is apparently testing a new strategy to co-exist with TikTok. The company is leveraging its expertise in Augmented Reality to release four new lenses that replicate viral TikTok dance challenges. To make this a reality, the company partnered with four TikTok personalities, or as Snapchat calls them, ‘Snap Stars’.

The four lenses in question are Star Burst by Jalaiah Harmon and Jye Trudinger, Be you by Sarati and Robin Delaporte, Alone by Loren Grey and Max van Leeuwen, and Be Happy by Dixie D’Amelio and Abbas Sajad. Also, you can create your own lenses via Snapchat’s Lens Studio.

Image: Snapchat

These lenses are made possible with Snapchat’s 2D full body tracking, which lets users create lenses that move with their entire body. To be specific, this feature supports 18 joints and trigger effects based on body movements.

With this move, Snapchat aims to position itself as a creative tool rather than a messaging platform. However, Snapchat doesn’t offer a dedicated music library yet. The company is planning to add featured sounds this fall for users in New Zealand and Australia.

Snapchat’s new approach has one major hurdle – staying relevant. TikTok’s dance challenges are usually fast-paced and tend to get outdated by the next big trend in weeks. It will be interesting to see if TikTok creators start using Snapchat’s Lens Studio to develop lenses for emerging TikTok trends.

Meanwhile, Facebook-owned Instagram is continuing its efforts to become the next TikTok. The company brought the feature to India last month and expanded it to over 50 countries earlier this month. Instagram is also testing the possibility of shifting the Search button from the bottom navigation bar to offer a dedicated Reels button.

Source link

- Advertisement -

More articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest article

Call Of Duty Warzone Mobile Might Become A Reality, Confirms Activision

A while back, Activision put out a job listing with its description saying “WZM,” which clearly meant Warzone Mobile. Ever since then, Call of...

SmartThings Find Locates Your Lost or Misplaced Galaxy Devices

Samsung has launched SmartThings Find, a new service in SmartThings app to help locate your misplaced or stolen Galaxy devices. The app uses Bluetooth...

10 Best Apple Mail Alternatives for Mac and iPhone in 2020

Unlike other stock apps like Safari and Notes, Apple Mail for macOS hasn’t got major improvements for a long time. The email app not...

Indian Army Launches Atmanirbhar Secure Messaging App ‘SAI’ for Soldiers

The Indian Army has decided to bolster its soldiers’ security by building a WhatsApp-like secure messaging app as part of the Atmanirbhar Bharat campaign....

Vermont Hospitals Now Latest Victim of Ransomware Attacks

The University of Vermont Health Network is now the latest victim in an ongoing onslaught of cyberattacks. The cyberattack has targeted the University’s six...