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Saturday, November 28, 2020

Twitter: Twitter rolls out Topics feature in India to connect people with their interests

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Twitter has announced the rollout of Topics in the country for Indian users to find, follow and talk about their interests and the things they love.
Some featured Hindi Topics for India include cities like Agra, Patna and Pune, general interests like Animals, Horoscope, Poetry and Technology, Sports teams and individuals as well as entertainment Topics like Movies.
The microblogging platform says that Topics will let people follow specific subjects of their interest, allowing them to see more content on these subjects on their timeline. They’ll also give people the opportunity to connect with like-minded individuals who share their interests, claims the company.
When a person chooses to follow a Topic – whether it’s their favourite band, sports team or even a city – they’ll see Tweets from a whole host of accounts that are experts, fans or just tend to talk about that subject a lot on Twitter on their timeline.
In India, Topics are customised to those interests that are relevant to Indian audiences and are available in both English and Hindi. In order to reach the right audiences, only those individuals whose device language is set to Hindi will be served Hindi Topics. Hindi is the seventh language to be added to the list of Topics. Apart from Hindi, Topics are also available in English, Japanese, Spanish, Portuguese, Arabic, and Korean.
Indians will be able to follow conversations about a Topic like they have been following accounts – with a single tap. Topic suggestions will appear in the timeline and in the search bar based on what is most relevant to them.

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